At the annual presentation of the OBIE awards, by the Greater Atlanta Homebuilders Association, the insight and sensitivity that has become linked with the work of Monte Hewett was singled out for special recognition. The model home of Madison Yards, prepared by Monte Hewett and Engel & Völkers, was awarded the OBIE for best interior merchandising. Considered the premier award in the Atlanta homebuilding industry, the OBIEs date back to 1980, recognizing outstanding achievement in homebuilding.
To Make an Inviting Statement
“There’s more than meets the eye in every interior merchandising decision made for the Madison Yards model home,” said Ginger Bondurant, Creative Marketing Director for Engel & Völkers. “Understanding that buyers are not homogenous and desire to see themselves in a potential residence, and partnering with Michael Morris of M. Crisler Designs, the team set out to craft a model home that spoke to a wide variety of wants and needs, a design scheme that is at once sophisticated, yet off-beat; elevated, yet down-to-earth, and fit for a professional, yet family-oriented.”
Meeting this challenge required understanding unique demographic profiles and matching them to the design characteristics that best resonated with their lifestyles. The ability and willingness to find unity in the seeing contradictions of style and preferences is one that Monte Hewett has cultivated through careful listening. From the beginning, Monte Hewett has been particularly dedicated to leading, even as they respond to the desires of their clients. True collaboration is evident in the success they have achieved.
The Magic in Madison Yards
Madison Yards offers residents an elevated take on city living, delivering a connected neighborhood experience activated by an expanse of local retailers and restaurants, as well as the nearby Beltline Eastside Trail.
A boutique collection of townhomes with two distinct floor plans, Madison Yards offers three to four levels of living. As the official pièce de résistance of the community, the model home, which features the Glenwood floor plan, demonstrates all the benefits of a Madison Yards lifestyle. With three stories of spacious gathering areas, spa-worthy bathrooms, a gourmet kitchen, curated interior alcoves, and a rooftop terrace, the model home at Madison Yards displays a level of workmanship and livability that is synonymous with Monte Hewett.
Connecting at the Heart The results of the model home design testify to how thoroughly and adroitly the team succeeded in connecting with the desires of Madison Yards’ prospective homeowners. Since completing the model homes, onsite and online visitors more than doubled, and a remarkable 13% conversion rate to sales was achieved. In fact, Madison Yards has seen just under a 200% increase in signed contracts since the model home was completed.